With just two months to go, our committee is gearing up to launch our new schedule of author events in June. Here, they tell us about the final stages of organising our book festival – and, in particular, why gathering authors’ mobile numbers is so important!
Meg Reid, festival chair
‘At this stage of the festival, I’m eagerly scanning ticket sales reports to see how well we are doing. And I can reveal that tickets are selling even faster than last year! So far, we’ve sold half in the first two weeks ‘I’m also taking festival brochures with me wherever I go – even on my Mother’s Day breakfast outing – in case there is an opportunity to leave some for people to pick up. ‘There are lots of practical activities to manage at this time of the festival year. I am arranging for the chairs, platforms, and sound equipment I’ve ordered to be delivered on our “get-in” day to Harvester House on 27 June. I’m also keeping our bookseller informed about ticket sales so they know how many books to stock. ‘We promote the festival right up till the last moment, so I’m regularly liaising with our publicity team about press releases, articles and the blog. I’ve done one radio interview so far this year and, as usual, thought I had messed up! ‘As we head into May, I’ll start contacting our speakers and interviewers to give them more information about Felixstowe, if they haven’t been here before, and details of how to claim their appearance fees. ‘A priority will be to collect their mobile phone numbers. We have occasionally “lost” speakers: one who arrived but went off to have a swim; one who mistook the time; and another who mistook the day!’
Stephanie Mackentyre, publicist
‘It’s been so nice to see the local press and radio have been hugely supportive of the Felixstowe Book Festival once again, which makes writing the articles about the forthcoming events and our Patrons all so worthwhile.
‘We’ve recently had a meeting (pictured) which involved the wider group of volunteers who all help to make the festival run like clockwork. As a thank you, we enjoyed some donated wine and chocolates to make the evening go with a swing!
‘However serious business was also discussed including an update on where we are at with current publicity. Although the festival is now only weeks away, there are still plenty of authors to write about, and interviews with visiting authors to conduct, and post online.Then, as the articles appear and the interviews are played, it’s about catching all of those and recording them for the committee to view once the festival is over. That way we can continually review our marketing strategies to see if we are reaching as many book-lovers as possible each year.
‘At the festival itself I’ll be armed with a camera to capture shots of the entertainment as it unfolds each day to share and to keep for next year’s publicity. So not quite time to get out the laurels and rest upon them, but I can see the light at the end of the tunnel – if I stand on a pile of books and scan the horizon that is!’
Louise Millar, blog editor
‘One of my favourite blog-slots this year has been our Where I Write series, which gives a fascinating insight into how authors work. I loved best-selling author Tracy Chevalier’s admission that she ignores her lovely writing room, and works on a corner of the sofa instead! We have four more of those blogs coming up, expertly captured on video by our publicist Steph during her interviews with writers for articles. I’ll be writing those up into copy and adding photos.
‘This week, I’ve also been commissioning blog posts from two non-fiction guests via theirpublicists. I feel that one advantage of the festival blog is how it allows us to dip into a wide range of upcoming events in advance, as we decide which events to book. Lucky for us all, our chair Meg has an excellent knack of spotting newsworthy trends months in advance, and these two books could not be more topical right now, with both authors recently appearing in the national news as expert commentators.
‘Watch this space to see who they are!’
Kerry Addison, sponsor co-ordinator
‘Recently, I have been working with our festival sponsors, checking their logo and company information is correct for our website and programme, and keeping them informed about our fantastic line-up.
‘We recently joined LinkedIn which is a good way of keeping in touch with our sponsors and supporters. We can let others in the business community know who our loyal supporters and sponsors are, and in time we hope it will be a way of attracting more sponsorship to build on our work at the festival. We have a small but growing band of followers. If you use Linkedin, please do search for us!
‘I have also been posting updates about this year’s authors and events, hopefully reaching a wider audience.’
