Each spring, festival brochures and posters with stunning colour-block images appear in businesses around town, heralding the new programme of events. Louise Millar asks artist Rebecca Pymar about the process of creating her beautiful artwork
Rebecca, can you tell us, how you started designing for the Felixstowe Book Festival?
‘A lady connected to the festival saw my illustrations at Art on the Prom on Felixstowe Pier, about eight years ago, and forwarded them to the festival. Meg [Reid, festival chair] hadn’t quite found a style yet for their brochures and thought mine might work.’
What was the brief?
‘To marry books and the town. It was quite difficult at the start, putting “books” and “Felixstowe” together, without being cheesy. A bit of a head-scratcher!
‘I started off with an image of books next to a deckchair. That developed into an illustration of Felixstowe Docks, with books being loaded into a ship, rather than shipping containers. The books had flags on them, as a nod to the town’s international connections
‘We change the image every year, or every few years, depending on how well it works. This year we have the new beach huts, with the platform uprights replaced with books.’
Tell us a little about your art background.
‘I grew up in Suffolk, and did a fine art degree at Loughborough, training in painting and screen-printing, which is the method of pushing ink through a silk screen onto paper. Today, I mainly paint and illustrate digitally. My style is still informed by the principles of screen-printing, even though it isn’t something I get the opportunity to practise much anymore.’
Which artists have inspired you?
‘Artists who used print and colour, especially painters from the New York School, like Rothko and Barnett Newman. The way they used blocks of colour was quite revolutionary – the simplicity had an appeal for me.’
Your festival prints have a nostalgic yet contemporary feel – how do you achieve that?
‘People often say that they remind them of old travel posters. I think that’s because up till thirty or forty years ago, commercial posters were screen-printed.
‘At the time, it was the only way to deliver solid, flat blocks of colour to a large area.
‘The theory is that if an image is bigger, like on a poster or a painting, your eyes have to try to read it, to work out what they’re seeing. But when you have large, flat areas of colour, you can figure out what it says very quickly. The quicker you can see what an image is, the more impactful it is.
‘Vintage commercial art back then was designed to be glanced at. Posters were simple and clear, without too much fuss. That’s my style – I leave out the fuss!’
Do we see elements of art deco in your prints, too?
‘Yes. That’s due to the tourism boom in the 1920s and 1930s, where coastal towns like Felixstowe were marketed as a destination, with an influx of art deco additions. Felixstowe has lots of little art deco additions, like the spa pavilion.’
Yet your colours are quite contemporary? What is your inspiration for those?
‘When it’s a coastal image, my instinct is always to go with blues, yellow and oranges – for sand, sea and sky. They’re nice complimentary colours.’
Can you talk us through the design process for your festival illustrations?
‘Meg usually commissions me a few months before Christmas. We discuss ideas. This year we decided to include the new beach huts. They’re a new feature for Felixstowe, with the original site being reinstated as a heritage project.
‘To start with, I do a line drawing by hand, with paper and pen, working on scale, trying to get everything in proportion. Then I photograph the image and transfer it to my IPad and fill in the block colour digitally with Adobe Illustrator.
‘It feels bittersweet that a lot of work is done digitally now because of the technology available, but it does give you so many more options for editing and perfecting images. With practises like screen-printing, it is expensive and labour intensive and you must embrace the flaws! (Which I secretly do love about the process).
‘I then show a first draft to Meg. She sometimes makes a few edit suggestions, for example, adding the festoon lights to the beach huts illustration, or maybe asking for a corner of sea that points the image more towards Felixstowe.’
Your images are instantly recognisable as the book festival artwork. Do you regard part of your design role as being a branding specialist?
‘Primarily I see myself as an artist but as I have worked on several commercial and branding projects, I am able work with branding in mind, both in terms of colours and composition. For the Felixstowe artwork I try to keep the work consistent with the previous year so that it is recognisable. Once I have finished, I hand it over to a graphic designer who takes the branding element to the next level, designing the brochure, with layout, logos and fonts.’
Where can festival goers find your work?
‘I was pleasantly surprised when Meg suggested we sell the prints and cards at the festival. You can find them when you visit the event.’
What response have you had to your artwork over the years?
‘It’s really nice that people from Felixstowe recognise my work now, and comment on it on social media. I read all the comments. I live in Norwich now but have always felt a connection to the town through doing Art on the Prom. Doing this work for the festival makes me feel even more connected.’











